During the Milan Design Week, the BMW Group opens the doors of Palazzo Borromeo d'Adda with a new space that marks an evolutionary phase of the House of BMW, bringing together all the Group’s brands. Here BMW Group will present “Vibrant Transitions”, an immersive installation offering a unique experience in the city.

Visitors will be guided on a sensory journey through the worlds of BMW and MINI, where design and innovation are blended in a harmony of color, light and technology. With three thematic paths, the installation invites the visitors to explore the future of mobility, of personalization and digital experiences.

The installation will be open to the public with free entry in Milan, via A. Manzoni 41:

- April 8^th from 10 am to 2 pm

-  April 9^th-13^th from 10 am to 7 pm

An event not to be missed to experience design in a new way, exploring the fascinating contrasts between the BMW and MINI brands.